Driving on Interstate 75 through Kentucky is a spectacular experience. There are rolling lands covered with bluegrass where famed thoroughbreds graze. Beautiful handcrafted barns accompany the horses, each telling their history and story of workmanship. In the distance, you will find the Appalachian Mountains that hug the rolling lands with majestic oak trees. As you pass over the Clays Ferry bridge, the Kentucky River symbolizes an entryway to the south or north, depending on your destination. Travelers are entering a territory where signs of leadership exist.
Buc-ee’s Billboards
Spirit and majesty fill the sights of Kentucky. Along the way, we will frequently encounter persuasive billboards that lure weary travelers to this exit or that. Buc-ee’s has strategically placed its brand over a 100-mile stretch of road in any direction. Each billboard has unique messaging that speaks to the heart and weary minds of those passing by. The Richmond Buc-ee’s will see thousands of travelers on any given day. People do not stop just for the gas; they stop for the experience.
Youniversalife Billboards
Buc-ee’s knows who they are and who they serve. Each marketing sign is a reflection of this. If Youniversalife strategically placed a sign along the roads of Kentucky, it would reflect the “Keep Moving Forward” mantra, a message that relates to the traveler by road and life. Signs would strategically sit in landscapes that highlight and bring them to life. At night, they would glow with radiance from beaming spotlights. The casual artist would marvel at the emotional tug it provides. Leadership is a journey that requires patience. To reach the destination of transformational leadership, we must appreciate the miles, sights, and scenes along the way.
What would your sign say?
Would it influence others and lead them to a destination?
We all can show and develop our leadership skills. Leadership is not a fixed state but a skill practiced continually. Only some people are called to lead, which is acceptable; if given the gift of influential leadership, courageously embed this message into your billboard.
Leadership Analysis
Practice the leadership skills you obtain. Be patient with your process and continually analyze your leadership strategy. Make subtle adjustments as needed and “Keep Moving Forward!”
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