Cameron Hanes is a legendary bow hunter and ultra-marathon endurance athlete. I recently finished his latest book “Endure: How to Work Hard, Outlast, and Keep Hammering.” For decades, Cameron has been perfecting the art of bow hunting. Day in and day out, he continues hammering his craft, ultimately allowing him to execute clutch shots on mature majestic bull elk in the wild. He also runs 20 miles daily to keep himself in top physical shape so his body is prepared for the moment. His preparation is relentless, taking no days off. He is taking action for success.
Pursuit of Passion
Although I am not a hunter and do not run ultra-marathons, I take many lessons from Cam Hanes’ examples. I believe we are a product of the extracted actions of others. I am always examining the behaviors to see what I can apply in my own life. In the case of Cameron Hanes, I admire his persistent pursuit of passion. He never wavers from his soulful desire to hunt. He knows he must train to increase his probability of success in the wild. The wild is unforgiving, and Cam must always stay razor-sharp.
For decades, no one knew who Cameron Hanes was. His countless reps have improved him in all areas of life and helped him ascend to the top and gain respect among the elite, not only in the hunting community but also among countless others who draw inspiration from his work. You don’t hang with Joe Rogan or David Goggins, run stride for stride with Lance Armstrong, or work out with UFC Champion Colby Covington if you are a toe dipper. This man has kept hammering for decades and has earned the honor and reputation as the world’s best in his niche.
Where in life can you apply the vigorous pursuit of greatness?
What is your passion?
What can you do daily that supports that passion and increases the probability of extreme success in that field?
My career pursuits have always been about my passions. My love for sports and competition drove me to become a Physical Education teacher. I get to have fun every day and incorporate play into the lives of my students. I have coached football for almost 15 years. Most people only watch it on Saturdays and Sundays. I lived the game for half my life, teaching players how to compete and confidently contribute to their community. This helped me strategically build a leadership and performance platform, my true passion today.
I’ve recently built my first official small business, Youniversalife Lawn Care. I’ve always enjoyed working outdoors in my yard. There is always a gratifying sense of accomplishment after completing my yard work. I wanted to extend this a step further by investing in an industrial-grade SCAG mower and acquiring my first mowing clients. I mow over 20 properties that bring monthly income for my family. It’s a few extra hours of work a week. Although it is defined as work, it is also a joyous business. I like learning the ins and outs of an effective business. I love sweating in the heat while riding a 37-horsepower mower, zipping across landscapes. Instead of spending hours in the gym every week, I carry a weed eater and leaf blower. I wear noise-canceling headphones and play podcasts that teach me anything I want. I’ll listen to new music when I grow tired of informative conversation.
Most of what I’ve learned about business has come from working on a mower. I have effectively married personal development with work, doing them simultaneously and earning a side income. Teaching Physical Education allows me to incorporate movement, exercise, and play into my daily routine. I double-dip my professional life with physical, emotional, and social health. My Youniversalife Leadership & Performance is also an extension of this. Teaching PE gives me the freedom to stretch my curriculum. I uniquely get to create content for my students that helps them achieve success through leadership and performance development. These concepts fall under the overall wellness umbrella. I have strategically aligned my passions with my work to create a giving and expanding lifestyle.
Work-Life-Youniverse
Some people wish to keep their professional life separate from their personal life. I would argue that one should support the other. They should work together, compoundly build, and create a better version of you. I do not want to work a job where I obsessively wait for the weekend escape. It’s my goal to continually work and strategize how to align the two better daily. I call this my “Work-Life-Youniverse.”
Physical Education Teacher
Youniversalife Leadership & Performance Platform
Youniversalife Lawn Care
Husband and Father
Faith
In theory, this life strategy is like repurposing content across social media platforms. When you create content in written form, you can repurpose it by creating a short video that supports that thought. I repurpose my leadership content, reshape it to fit the classroom and a large group context, and deliver it, hopefully resonating with my students. If my principal asked me for a curriculum on leadership, I would point to Youniversalife.com and show him a library of content I’ve crafted through years of work. I could confidently speak about leadership and performance for extended periods because I’ve accumulated content and archived it by various subtopics.
When I expand my Youniversalife Lawn Care business, I will draw from the leadership and performance knowledge I have acquired. I understand the nuances of relationship building and how to motivate individuals to perform at a high level. When they don’t perform, I know how to help them become productive employees for the company. I am well-versed in conflict resolution and how to navigate crises quickly. I have been developing these characteristics by no accident.
How can you implement the Work-Life-Youniverse strategy?
Step 1
Identify your passion that brings you great joy and fulfillment that can potentially be monetized with good strategy:
- Physical Fitness
- Nutrition
- Budgeting
- Writing
- Investment Strategy
- Landscaping
- Welding
- Carpentry
- Coaching
- Music
The possibilities are endless with enough creativity and willingness to work consistently.
Step 2
Pursue a career that brings value across several fronts
- Income
- Professional Development
- Paid Time Off (PTO)
- Acquired Equity in Your Company / Workplace
- Childcare
- Health Insurance
- Corporate Gym Membership / Wellness Incentive Program
- Paid Creation Time / Incentives for Creating Solutions and Products
- Helping Others
Step 3
Create a business plan that binds your passion and primary career together. The time margin that exists in your career provides room for your passion. A business plan is a roadmap for its operation. The final destination may not be known, but the initial steps can be strategized. Identify the initial components that must exist to get it off the ground. When these steps are completed, additional steps begin to come into focus. Taking action is the most important piece of the journey.
Today’s business climate is ripe with opportunity. The e-commerce industry alone has opened avenues for opportunity that didn’t exist 10 years ago. Shopify is an e-commerce sales platform that allows anyone to create a shop, create products, drop-ship, or even sell print-on-demand items. Once your business plan is established and you build your brand identity, you are immediately ready to create and sell online. Create your brand digital designs with Canva or Photoshop and transfer them to products in your online store. Market your brand and designs on your personal social media, and BOOM, you’re now operating your first business. You may sell 2 products in year 1, but that’s passive income that didn’t exist before and requires little attention after establishing the store and brand.
Expanding Your Brand Across Multiple Industries of Passion
When you create a business plan and name for your business/platform, do it to expand the brand across multiple industries of passion. Do not box your brand in with a niche specific name. Research names that are available for use online. Find out if there is already a domain name or website online. When creating a website, effective keyword research is vital. You must determine what others search for through Google and other search engines. Do not neglect this step because it can expedite your growth.
Forward-thinking is a key strategy for success. You must always think 5 steps ahead and forecast what will come. There may be blindspots along the way, but you shouldn’t be naive to opportunity. Successful businessman Patrick Bet-David discusses the next 5 moves in his book Your Next Five Moves. I love his take on how alignment is the key to fulfillment. He suggests that we keep these four points in mind:
- Your vision must align with the ideal future self.
- Your choices must align with your vision.
- Your effort level must match the magnitude of your vision.
- Your values and principles must be the support pillars of your behaviors.
This framework allows you to plan for the future and identify markets where you can win the game. Or take it from another successful entrepreneur Alex Hormozi, who takes a deep dive into how to make your passion a business reality in an Interview with Chris Williamson. He emphasizes identifying the things you don’t want to do or be and relentlessly moving in the opposite direction. This identified course of action leads you to potential business ideas.
Wrap Up
Not all passions and interests should be monetized. An argument could be made that life requires time for leisure, and we shouldn’t mix it with monetization. Codie Sanchez discusses this debate with guest Ali Abdaal on her BigDeal Podcast . They both have mixed feelings on the subject but agree that if the concept fits your lifestyle and you find joy, pursue it. When the pursuit becomes a grind, we should distance ourselves from monetizing our feel-good passions.
Find what fits you and be curious. If you’ve found this post interesting, continue reading the Youniversalife Archive and listening to the Youniversalife Podcast. Thank you for your support, and remember to Keep Moving Forward.
